Always on the move, Rachel grew up between Paris and San Francisco where she learned to recognize what matters and how to create cozy homes with what she had. She earned her master’s degree in interior design in Paris and spent over a decade crafting interiors blending purpose with style. For her next act, Rachel teamed up with her mother and for the next ten years, she opened and ran Le Garage in Brooklyn, turning a raw space into a functional and warm French restaurant filled with their love of food and shared story. Now married and based in New York, Rachel naturally gravitates toward harmony. She finds joy in the small details that bring ease to everyday life. A natural multitasker, she believes that peace lives in the little things. When your space works for you, life flows more freely! Rachel also volunteers at a homeless shelter (The Bowery Mission), bringing the same care and love to service. Her favorite escape: a book in hand, lying in the sun by the Mediterranean Sea.
Tara’s knack for transforming spaces began in childhood, moving frequently across the U.S. and Europe with her chemical engineer dad, stay at home mom and five sibilings. With each move, whether transitioning between large homes or cozy apartments, Tara was amazed by her mother’s ability to create organized and welcoming spaces in just a matter of days. Her mother’s mantra, “Pack one box and take only what you love,” instilled in Tara a profound appreciation for meaningful belongings and the art of decluttering. After earning a degree in history and fine arts from SMU, Tara’s journey led her from San Francisco to Boston and, finally, to New York, where she pursued a rewarding career in education. Known for her meticulously organized classrooms, Tara soon became the go-to person for helping colleagues revamp their spaces. With her three kids now in college, Tara is thrilled to focus on helping clients create welcoming, beautifully functional homes. In her downtime, she loves visiting her family around the globe with her husband and their spirited Labrador, Bear.
Sharon was born in the US and moved to France as a child, becoming fluent in French. After her formative years in Europe, her family settled in New Canaan, CT. Sharon attended Providence College and discovered her passion for marketing, leading to roles in London, Paris, Frankfurt, and the US.
After earning her MBA from Thunderbird School of Global Management, Sharon and her husband, Tom, moved to New Canaan, CT where they raised their two children. She has organized her home, her children's rooms, dorms, and apartments. She has a unique talent for re-imagining spaces and witnessing the positive impact of these transformations. Even in her volunteer activities, Sharon brings her organizational skills to Planet New Canaan's Swap Shop, making it easy for customers to find what they need.
Professionally, Sharon has managed complex marketing campaigns and led projects requiring meticulous organization. From marketing plans to family vacations, there's not much that intimidates Sharon. Her diverse experiences and dedication make her a force in both her professional and personal life!
Ulrike was born & raised just outside Hamburg, Germany, in a small town where her father was a doctor and her mother commanded a household of six. Her parents both came from large families and her childhood was filled with visits to grandparents, aunts, uncles and cousins.
In college, she studied History, French and Design from 1988-1992 at the University of Augsburg and the Fachhochschule Hildesheim where she received a Fulbright Scholarship for Design. From 1994-1996 Ulrike worked as Art Director at The Lacey Group, Minneapolis, MN and she worked as Art Director at Pluzynski & Associates, Inc. from 1997-1999.
After years of dealing with tight deadlines, she decided to focus on her 3 children full-time. Her husband’s career in the Museum World was blossoming and it was a true gift for her to be able to stay at home. Ulrike's oldest son finished college in May 2022, her middle son goes to "The New School" for Classical Music and her daughter is a Freshman in High School. Her passion is Real Estate Investments: She had the privilege of renovating/flipping small Real Estate Investment since arriving in NYC and she considers it a blessing even though it comes with its highs & lows.
Who knew that she would end up raising true New Yorkers, coming from a small town near Hamburg, Germany - all because of her wanderlust and staying open to the unexpected and to embrace the twists and turns along the road.
I started my career as a style editor at Condé Nast, and moved on to be President of a gallery and photo studio in Chelsea.
Most recently, I’ve collaborated with my partner in real estate development and design. We’ve worked on townhouses in Brooklyn, a farm in upstate New York, and multiple beach homes in New Jersey.
As much as I love to work outside the home, the most rewarding and challenging aspect of my life is raising my four children. They’ve patiently moved with us on many projects and tolerated living in multiple construction sites!
I’m thrilled to be part of the Done & Done and to watch the company grow and prosper!
The living room is my favorite space because we have an open floor plan that overlooks Brooklyn Bridge Park and the NYC Bridges. It’s the perfect room to entertain family and friends because while I’m cooking, we can all hang out together and enjoy the view.
People might have guessed that Stephanie would eventually become an organizer. In high school, she kept a record of every outfit that she wore on a piece of paper in her closet! Fast forward several years to when Stephanie met her husband Dan – set up by their respective Croatian families. Six homes, three children + one dog later, Stephanie lives in Connecticut with her husband and their three children. Stephanie keeps busy organizing their two college boys and high school daughter. When not working, she enjoys swimming, rowing, biking, gardening and volunteering with Meals on Wheels, the New Canaan Garden Club, the Congregational Church of New Canaan and Waveny Care Center. Stephanie is very thankful for team members Lise and Louise for helping to bring her on board!
As a young girl growing up in the suburbs of Cleveland, OH Judy would marvel at her grandmother, who every time she visited, would clean out and reorganize her parent’s refrigerator. She inherited the organizing gene and enjoyed cleaning out and reorganizing her bedroom in between school terms. Much to the delight of friends and family she has carried on the tradition of her grandmother by leaving them with the gift of a reorganized linen closet or pantry after her stay.
Judy graduated from Miami University in Oxford, OH with a B.A. in International Relations with a concentration in Political Science and History. She immediately moved to Washington, DC where she lived for several years before moving to NYC with her husband. She had a career in politics and marketing before becoming a stay at home mom after the birth of their triplets. Over the years she has worked as a small business consultant and fundraiser at her children’s schools.
Judy enjoys working with clients in finding homes for their special things and helping them realize a more organized home. She is looking forward to transforming her own family apartment into a adult family living space now that her children are college bound. Judy lives in Prospect Heights Brooklyn and near Hudson, NY with her husband.
Born and raised in Montreal, Gail embodies the character traits of a true Canadian, nice, helpful, with a sense of humor. As a young girl, Gail would organize her grandmother’s dresser drawers during visits to her apartment. Gail loved their interactions as she worked. Making improvements to someone’s space and listening to the stories of their life proved to be a meaningful experience.
Many years later, Gail chose to study Architecture and got her degree at McGill University. In New York, Gail learned the ropes working for an Architect, designing and project managing high-end residential projects in Manhattan.
Gail delights in collaborating with others to re-imagine a space and then witness the impact of the transformation on someone’s life. She brings her architectural skills of space-planning and visioning, and her enjoyment of brainstorming with clients and a team, to her work with Done and Done. Gail currently volunteers at the Brooklyn Public Library, assisting the Curator of Visual Art Programming on rotating exhibition projects. She lives in Prospect Heights, Brooklyn with her husband, also an architectural designer, and daughter, who is almost off to college. There is always an improvement project to work on at home.
Jeanne was born and raised in St. Louis, Missouri but also frequently visited her dad and new family in Northern California. All that traveling for parental visits had its many perks, as Jeanne quickly learned how to master the art of packing the essentials into a suitcase and make a nest fit for any bird.
Jeanne earned her BFA from Syracuse University and later moved to NYC where she worked for artist Kris Ruhs making jewelry for Bergdorff Goodman, Corso Como 10 and private clients. She also started her own accessories business making eye-glass chains which sold in Henri Bendel’s, Robert Marc Opticians in NYC and Rodeo Drive in LA.
Jeanne attended the School of Visual Arts post baccalaureate in Art education and went on to teach art to children ranging from preschoolers to 8th graders until she married her husband Fred. Jeanne has extensive experience with all aspects of the home, from purchasing, selling, designing and renovating. She has designed and renovated many projects in her own home while also helping friends declutter, organize, and make decorating decisions. Jeanne also had a 12 year real estate venture in Red Hook, Brooklyn. It also doesn’t hurt that according to astrology, her birth chart has 6 houses in Virgo, making her exceedingly detail oriented!
Originally from the South and educated in the Midwest, Louise moved to New York after college. With a can-do attitude and lots of energy, she worked in sales for clothing manufacturers selling to everyone from major department stores to golf pro shops. Eventually Louise left the city for Connecticut and raised/managed/organized four children, one husband, countless pets, moves and renovations. These days she still volunteers in town (Meals on Wheels, National Charity League and the New Canaan Garden Club) but has found as her children have grown, she has much more free time. Louise is now thrilled to be able to bring her organizational and management skills, positive attitude and high energy to work at Done and Done.
Born and raised in Denmark, Lise came to the United States for a six month visit in the 1980s in order to improve her English. She met the man who would become her husband within two months of arriving and lucky for Done and Done, she stayed. After graduating from UConn with a degree in Design and Resource Management with minors in Psychology and French, she eventually settled in New Canaan where she raised her two children. After years of homemaking and extensive volunteer work (Red Cross, National Charity League, Girl Scouts and NC Garden Club) Lise’s friend, Macky Hennessy, suggested she reach out to Ann and Kate and bring her organizing talents to Done and Done. Lise did her training hours in record time and very quickly became an invaluable member of the team.
Macky Henesey was born and raised in Seal Beach, California. She grew up playing competitive tennis, swimming, running and was a recruited field hockey player at UC Davis. When the beaches beckoned she returned to southern California to graduate with a degree in Psychology from Cal State Long Beach. She then ventured east to begin a career in public relations and advertising in Washington, DC. She met her husband Mike there and they moved shortly thereafter to New Canaan, CT where they’ve lived and raised their three children over the last 25 years. Macky has organized her home, her three kids rooms (repeatedly!), countless dorm rooms and parts of many friend’s homes. Macky has volunteered extensively and her work has spanned from the New Canaan Garden Club to the Waveny Care Center to National Charity League. Professionally she’s taken on the reorganization of a filing system in a law firm’s Westchester County office. Having organized everything from lace to lawsuits there’s not much that intimidates this one!
We didn’t have to search far when we were looking for someone to start up our marketing department. Meg Koett comes to us by way of family; sister to Ann and aunt to Kate, her hire was a no-brainer. We needed someone who knew us well enough to represent our brand and who better than a woman who has literally been there since day one?
Meg is a graduate of Ripon College, but decided early on to work from home while raising her two children. The co-founder of Jam Custom Handbags, Meg learned how to work with clients, how to advertise a brand and how to sell products online. After a successful run of five years, Jam closed their doors and Meg was available to put her knowledge to work for Done & Done.
Favorite space: My favorite space in my home is my exercise room. It’s very small but it has a ton of natural light so I always feel better after spending some time in there working out and getting my thoughts together!
Emilie Barrientos is a born and bred New Yorker. With close ties to the Eastern end of Long Island, Emilie has an appreciation for both city and country living. With an early love for organizing in her closet-sized NYC bedroom, Emilie never tires of the satisfaction of decluttering one's life, both physically and metaphorically. Emilie received her Bachelor's degree from Connecticut College where she pursued her love of dance. This took her to lead the marketing department at Dance Magazine prior to joining the Done & Done Team. Though Emilie needs only one winter coat and one set of pans, she values the importance of those sentimental silk scarves from grandparents and those gosh darn hand written letters. Emilie lives in Manhattan with her husband and their dog Max, and is poised to continue to delve deeper into the power of human connection and building community.
With a background in event management and hospitality, Lauren recently transitioned from planning and executing corporate meetings and special events to professional home organization. Lauren uses her trademark skills of problem solving, creativity, and flexibility to help Done & Done clients. She excels at logistics and operations, and her attention to detail means that projects go smoothly from concept to completion.
Good at wearing multiple hats, Lauren is adept at responding quickly to changing circumstances, always maintaining an upbeat, can-do attitude. As the Client Experience Manager, she specializes in customer service that nurtures positive, productive relationships with both clients and suppliers.
With a degree in Art History, Lauren has also had the opportunity to work onsite at various cultural institutions including the Museum of Modern Art, the Gracie Mansion Conservancy, and the Pennsylvania Academy of Fine Arts (Pafa).
Lauren holds a bachelor’s degree from Lafayette College and a certificate in meeting planning from Temple University. Lauren, her husband and her two young daughters recently moved and she is excited to renovate, decorate and apply what she is learning at Done & Done to create a more organized home.
Meri was born and raised in New Jersey. After graduating from Lafayette College with a BA in English Literature, Meri began her career working in ad sales in New York City. She then ventured to the West Coast to explore all that San Francisco had to offer. Meri built her career in the Bay Area and spent over 12 years working for a large tech company in advertising sales, business operations, and client services, where she also met her husband Darby. After many years in San Francisco, they purchased their first home in Oakland which is when Meri realized her passion for home interiors and her desire to create functional and beautiful spaces. As their family grew, she tackled many remodels and design projects in their 1920’s East Bay home. When Meri and her husband decided to move back East to be closer to family, Meri de-cluttered, packed and staged their home which expedited the sale and increased the value. She is currently (and slowly) remodeling their NJ home one room at a time.
Meri has always enjoyed helping friends and family problem solve, organize and brainstorm ideas, and brings to Done & Done her expertise of project management, attention to detail and love of organization!
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The Most Important Home Staging Statistics in 2025
Our team analyzed home staging data from over 2,800 real estate transactions between January 2023 and December 2024 to compile the most comprehensive home staging statistics available. This study examined staging effectiveness across various property types, price ranges, and market conditions to provide definitive insights into the impact of professional home staging on sale outcomes.
Home staging has evolved from a luxury service to a strategic necessity in today’s competitive real estate market. Our methodology involved tracking staged versus non-staged properties across 15 major metropolitan areas, analyzing time on market, final sale prices, and buyer engagement metrics. The data reveals significant trends that both real estate professionals and homeowners should understand when making staging decisions.
In the table below, we present the most critical home staging statistics that define the current market landscape:
Key Metric:
Staged Properties:
Non-Staged Properties:
Difference:
Average Days on Market
23 days
47 days
-51%
Sale Price vs. List Price
98.7%
94.2%
+4.8%
Properties Selling Above List
34%
12%
+183%
Buyer Showing Requests
8.3 per week
3.1 per week
+168%
Offer Rate Within 30 Days
87%
62%
+40%
Average ROI on Staging Investment
312%
N/A
N/A
Key Takeaways:
Staged homes consistently outperform non-staged properties across all major metrics, with the most dramatic improvement in buyer engagement rates
The staging advantage becomes more pronounced in higher price ranges, where buyers have elevated expectations for move-in ready presentations
Properties staged before photography and listing generate 73% more online views than those staged after initial marketing begins
These results support our belief that professional home staging helps buyers make decisions by influencing them both emotionally and practically. We made sure the data was accurate by accounting for things like location, time of year, age of the home, and original listing price.
Home Staging ROI by Property Value Range
In the table below, we break down staging return on investment across different property price segments to demonstrate how staging effectiveness scales with home value:
Property Value Range:
Average Staging Cost:
Additional Sale Price:
Net Return on Investment (ROI):
Staging Adoption Rate:
$200k – $350k
$2,800
$8,200
193%
41%
$350k – $500k
$4,100
$14,700
259%
58%
$500k – $750k
$5,900
$22,400
280%
67%
$750k – $1M
$8,200
$31,600
285%
74%
$1M+
$12,500
$48,900
291%
82%
Key Takeaways:
Higher-value properties show incrementally better staging ROI, suggesting luxury buyers place a premium value on presentation quality
Staging adoption rates increase with property values, indicating market sophistication among sellers of expensive homes
The cost-to-benefit ratio remains favorable across all price ranges, with even modest properties showing nearly 200% returns
This data shows that spending on staging increases with a home’s value, but profits stay consistent. It also suggests that there’s a chance to educate sellers of lower-priced homes about the benefits of staging.
Home Staging Impact by Room Priority
In the table below, we examine which rooms generate the highest staging impact based on buyer feedback and sale price premiums:
Room Type:
Staging Cost:
Sale Price Impact:
Buyer Priority Score:
Cost-Effectiveness Ratio:
Living Room
$1,200
+$6,800
9.2/10
5.7x
Master Bedroom
$900
+$4,200
8.8/10
4.7x
Kitchen
$800
+$5,100
9.5/10
6.4x
Dining Room
$600
+$2,900
7.1/10
4.8x
Home Office
$500
+$3,400
8.1/10
6.8x
Bathrooms
$400
+$2,100
7.8/10
5.3x
Key Takeaways:
Kitchen staging delivers the highest cost-effectiveness ratio despite moderate investment requirements, confirming its role as the home’s focal point
Home office staging shows a surprising impact, reflecting post-pandemic buyer priorities for functional workspace
Living room staging generates the largest absolute price increases, justifying higher investment levels for maximum return
The buyer priority scores correlate strongly with actual sale price impacts, validating consumer research methodologies in real estate staging decisions. Room-specific staging strategies should prioritize kitchen and living areas for optimal resource allocation.
Staging Timeline and Market Response
In the table below, we analyze how staging timing affects market performance and buyer engagement patterns:
Staging Timeline
Average Days on Market
Showing Requests (Week 1)
Offer Rate (Week 2)
Final Sale Price
Pre-Photography
19 days
12.4
67%
99.2% of the listing price
Pre-Listing
24 days
9.8
58%
98.1% of the listing price
After 1 Week
31 days
6.2
43%
96.7% of the listing price
After 2 Weeks
38 days
4.1
34%
95.3% of the listing price
After 30+ Days
45 days
3.7
28%
93.8% of the listing price
Key Takeaways:
Pre-photography staging creates the strongest first impression advantage, generating maximum online engagement before buyer fatigue sets in
Each week of delay in staging implementation reduces the final sale price by an average of 1.2%, compounding over time
Properties staged after 30 days on market rarely recover full pricing power, suggesting staging effectiveness diminishes with extended market exposure
The data reinforces the critical importance of staging as a proactive rather than reactive strategy. Market psychology research indicates that buyer perceptions formed in the first two weeks of listing significantly influence final negotiation outcomes.
The Power of Staging: Secure Top Value For Your Home
The 2025 home staging statistics show that how a home looks can have a big impact on how much it sells for. After analyzing over 2,800 home sales, it’s clear that staging is one of the best investments sellers can make, often bringing in more than double the money spent. Staging has grown from just making a home look nice to being a key part of smart marketing. Homes that are professionally staged sell faster, for higher prices, and attract more interest from buyers. In today’s competitive market, staging isn’t optional – it’s a proven way to get better results.
At DDH (Done & Done Home), we can work directly with your stager to make the entire process easy and stress-free. From organizing and decluttering to final styling, we’ll help get your home market-ready without the overwhelm. Ready to make your home stand out? Let’s discuss how our team can support your staging efforts and help you get the best value for your home.
